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Lesson 20/22
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20. Workshop: Group 1 – ‘Impossible Foods’
Team one, Joanna Nicoll and Lara Mortimer, deliver the pitch as if they were from the brand Impossible Foods. Here they are pitching the idea of their company to a room full of restaurant owners, followed by a group discussion.
Introduction
8 min
1. The challenge of selling ideas
3 min
2. About your teacher
3 min
3. Overview of the three principles
Principle 1:
Inciting Incident
4 min
4. Avoiding obscurity
4 min
5. What is the inciting incident?
17 min
6. Constructing the inciting incident
8 min
7. Two types of conflict
2 min
8. Passion and unchecked passion
4 min
9. Conclusion
Principle 2:
Context
4 min
10. Bridging two worlds
8 min
11. Creating context
2 min
12. Reasons not to buy
2 min
13. Conclusion
Principle 3:
The Surgeon
4 min
14. Why a surgeon?
6 min
15. Traits of the surgeon: part 1
4 min
16. Traits of the surgeon: part 2
3 min
17. Conclusion
Principles in Action
10 min
18. Case study
2 min
19. Workshop: Briefing
10 min
20. Workshop: Group 1 – ‘Impossible Foods’
9 min
21. Workshop: Group 2 – ‘Peloton’
Summary
3 min
22. Selling Ideas
Email
LinkedIn
