Served as part of the global creative leadership of design and innovation firms within WPP and Publicis and author of Spark for the Fire: How Youthful Thinking Unlocks Creativity.

Built high-performing multidisciplinary teams in two countries over six years at AKQA, representing clients including Volvo Cars, Formula 1, Elton John, H&M and Virgin Atlantic, alongside acting on AKQA’s Creative Council and leading its annual student competition Future Lions at Cannes.

Previously one of four founding partners of technology startup Zolmo, leading the creative for the Apple Design Award-winning apps developed in joint venture with Jamie Oliver, some of the top-grossing, top-rated apps for iPhone and iPad with over 20 million downloads. During that time, Zolmo was honoured by D&AD, The Webby’s and ranked in Design Week’s Top 50 Design Consultancies.

Graduated best-of-show from university with short animated film Solar (2007), earning a Royal Television Society Award. Later joined visual effects company The Mill as an art director, designing commercials for Audi, EA and game trailers for Sony Computer Entertainment Europe. Since named an Art Directors Club ‘Young Gun’, one of BIMA’s Digital Hot 100, Creativepool’s Top 100 Influencers and Campaign Magazine’s A-List.

Awards & Honours

  • Apple Design Award
  • Royal Television Society Award
  • Art Directors Club Young Guns 8
  • Campaign Magazine A List
  • BIMA Digital Hot 100
  • FWA (multiple)
  • Webby Award (multiple)
  • Lovie Award (multiple)
  • BIMA
  • D&AD
  • Creative Review Annual
  • Escape Award - Best Animated Film
  • Animex Official Selection
  • Best of Show – Cumbria Institute of the Arts

“The most inspiring thing I’ve ever read. I can’t rave about this enough, I urge you to read it.”

Gavin Strange, Aardman Animations

“A great and wise book.”

Michael Wolff, founder Wolff Olins


Appearances & Articles

Context as vital as creativity for a brand’s ability to communicate

“A brand’s capability for communication, is nothing without the circumstances to execute it.”

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Why empathy, not prediction, will help uncover the next Netflix

“We don’t need future-gazing to find innovation, we need empathy and action.”

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Creative students – hold on to your innate youthful thinking

“As a group, young creatives have an obligation to put their ideas into practice.”

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